The idea to start the company ‘The Art of
Skin Care’ CC, (ASC) was conceived in February
1999. Our interest in this market arose from a gap left by the industry and
the fact that this was identified as a growing market in South Africa.ASC is
a hybrid business, in the sense that it is both a unique cosmetic product competing
in the conventional sense within the cosmetic market, as well as a networking
concept which "Art of Skin Care"
will need to market as a unique value proposition to its prospective participants
- through the internationally acclaimed Direct Sales Strategy.
This puts the Art of Skin Care in a position of dual marketability. The products, which ASC distributes, are
cosmeceutical in nature. They function as a cosmetic, offering the user the
benefits of traditional ‘beauty’ products, as well as function pharmaceutically,
offering real benefits to the users’ skins. Art
of Skin Care products are fat free, capable of improving user's
image while restoring the youthful texture of their skin. Normally cosmetics
are used for cleansing, beautifying or altering the appearance without adversely
affecting the skin’s structure or function. Cosmeceuticals are cosmetic
products with pharmaceutical-like benefits, whereby they enhance the skin by
positively affecting its structure and / or function. Cosmeceuticals are able
to restore and maintain a healthy skin whilst preventing environmental damage.
Medical practitioners, dermatologists and beauty therapists can recommend ASC
products for the treatment of conditions such as acne, skin discoloration, sun
damage and dry and pruritic scalp. It is the inclusion of alpha hydroxyl acids
(AHA) that is the backbone of these claims.
Derived from foodstuffs, AHAs are organic acids formed as by-products of human
physiological processes. The most widely known being lactic acid, which is derived
from anaerobic respiration in skeletal muscles. AHAs are capable of improving
skin firmness, smoothness and elasticity, creating a healthy colour and reducing
the appearance of lines and wrinkles. Furthermore allergic reactions to AHAs
are impossible since they fall in the same pH category as the skin, (4.2 - 5.6).
AHAs are clearly one of the most exciting cosmetic ingredients used today to
combat the visible effects of ageing
BUSINESS VALUES
• Customers
We are committed to providing our customers with high quality, innovative and value for money beauty products.
· Environment
We are committed to the protection of the environment
· Independent Distributors and Staff
Our major resources are our staff and independent distributors. We value their culture and diversity.
· Ethics
We will act with integrity, honesty and fairness in all our business dealings.
